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  • Fahrenheit 451 Campaign / Promotional Campaign
  • Fahrenheit 451 Campaign / Promotional Campaign
  • Fahrenheit 451 Campaign / Promotional Campaign
  • Fahrenheit 451 Campaign / Promotional Campaign
  • Fahrenheit 451 Campaign / Promotional Campaign
  • Fahrenheit 451 Campaign / Promotional Campaign
  • Fahrenheit 451 Campaign / Promotional Campaign
  • Fahrenheit 451 Campaign / Promotional Campaign
FAHRENHEIT 451 / PROMOTIONAL CAMPAIGN
Promotional campaign for Fahrenheit 451. Campaign includes new book cover design, book markers, full-page magazine ad, a co-branded Starbucks cup/sleeve and shelf display. The book shelf display from Barnes & Noble would be filled with burnt books surrounding the new Fahrenheit 451 book. This is meant to remind audiences of the classic novel or shock them into purchasing the book to read.